Branding Information
We encourage partners to promote the Lower-Risk Gambling Guidelines (LRGG) using your own materials. If you wish to do so, follow the branding guidelines provided below or download the document.
When developing your own materials to promote the LRGGs, you must include the following elements in each promotional piece you develop.
Lower-Risk Gambling Guidelines Logo
The LRGG logo will be included on all promotional materials. You will receive a copy of the logo during the approval process.
Branding Colours
The colours used on your LRGG material should be either the branding colours of your respective organization or the branding colours of the LRGGs. If you wish to use the branding colours of the LRGGs, please use the following colours:
Dark Blue: HEX #03334D
c=100 m=76 y=45 k=41
Green: Pantone HEX #338741
c=81 m=24 y=100 k=10
Steel/Gray Blue: HEX #2F7688
c=82% m=42% y=37% k=8%
Messaging
Whenever possible, all promotional material should include all three of the guidelines:
Guideline 1: Gamble no more than 1% of household income before tax per month.
Guideline 2: Gamble no more than 4 days per month.
Guideline 3: Avoid regularly gambling at more than 2 types of games.
For promotional materials where space is limited, you may promote a single guideline of your choice, under the provision that you also include the appropriate statement from the Web Address section below.
Imagery
The purpose of the LRGGs is not to stigmatize those who choose to gamble, but to help reduce their experience of the harms of gambling. All imagery used to promote the LRGGs must present gambling in a neutral light.
Remember that images found on the Internet are copyright protected. Copying and using images without acquiring permission to use them in your products could put your organization at risk of copyright infringement.
Use only images that you have received the rights to use in your products. You can purchase licences for images from the following reputable stock photo agencies:
- iStock
- Getty Images
- Adobe Stock
- Shutterstock
Web Address
All promotional materials must include the web address of the LRGG website so that audiences know where to go to get additional information on the LRGGs.
If your promotional material includes all three guidelines, provide the following web address: www.gamblingguidelines.ca .
If your promotional material includes one of the three guidelines, include the following statement:
Learn about the three guidelines for lower-risk gambling at www.gamblingguidelines.ca.
Having Custom LRGG Promotional Material Reviewed and Approved
To have your promotional material reviewed and approved, please fill out the copyright form and complete the section, Other. Include information about your concept and how you plan to use the material to promote the LRGGs in the Describe use field.
Upon submission, you will be contacted and asked to submit a draft version of your promotional material. Once your draft has been reviewed and approved, a copy of the LRGG logo in EPS format or high resolution JPEG format will be provided for you to include in your material.
No new promotional material can be used until you receive an authorization in writing via email. This process must be followed for each piece of promotional material you wish to develop.
If you have any questions about these branding guidelines or the Lower-Risk Gambling Guidelines please contact gambling@ccsa.ca